Freelance Pukka Global Marketing Manager (ZZP)

Who we are…and what we do 

We at Pukka are dedicated to crafting delicious organic teas, connecting people to the magical secrets of powerful herbs, from rise to rest. Our team of leading herbal experts blend the finest organic ingredients using a mastery of science, traditional and Ayurvedic wisdom to create a range of herbal symphonies that nurture with every delicious sip.

Since our founding in 2001, we have ensured our organic ingredients are always sourced fairly, ethically, and sustainably from around the globe. This is guaranteed by Fair for Life and FairWild. Two of the fairest, most equitable and transparent fair-trade systems in the world. From giving 1% of annual sales to environmental courses, robust independent standards, recyclable packaging and home compostable tea bags, at Pukka we are passionate in our mission to do things differently to minimise our impact on the planet. One cup at a time.

Pukka is part of the Lipton Teas & Infusions business and has set out an ambitious agenda to exponentially grow and create value for the herbal tea category. The Pukka Global Marketing team focuses on the development and execution of Brand- and Marketing strategies, working closely together with our Drive and Seed Markets, to build brand salience, mental, physical and portfolio availability to accelerate the brand’s growth across the globe.

Your Role:

This critical ad-interim role in the Pukka team is responsible for collaborating with the local markets and multifunctional team to drive

1.  transition plans for the implementation of the simplified destination portfolio which is due to land in market from Q4 2024 / Q1 2025.

2.  distribution roadmap by market to 70% ACV of the Destination portfolio

3.  adherence to promotion and floor pricing guidelines

The Pukka Global Marketing Manager reports to the Head of Pukka.

Key Responsibilities

·      Collaborates with local markets, Tea/Gifting Portfolio Managers, Supply Chain to develop country-specific transition plans ensuring business waste is kept to a minimum and the destination portfolio is the end goal.

·      Develops business cases to highlight the business implications of the plans in close alignment with lead countries and finance in line with company ambition and targets for sign off by Leadership Team.

·      Collaborates with local markets to highlight areas of opportunities with destination portfolio and drive distribution roadmap and adherence to pricing guidelines.

·      With focus on grocery, collaborates with lead markets and tea portfolio manager to develop compelling trade story.

·      Drives simplification in a complex environment.

Key Connections: Regional Presidents, Country Leads, Finance. Portfolio Director

Skills and Experience

·      At least 10 years of international marketing/sales experience

·      FMCG experience

·      Solid commercial background with strategic and operation expertise in category and portfolio strategy

·      Proven track record at scaling up a business or brand, creating strategies and delivering growth at a global level.

·      Proven track record of initiating and driving change successfully in previous functions.

Who we are looking for

·      A big-picture thinker, confident in taking strategic decisions that will impact culture, policy, and ways of working.

·      Have strong communication, negotiation and influencing skills with diverse, multi-functional stakeholders.  

·      Independent, self-starter, ability to discover opportunities and grow the business.

·      Breaks down complexity and provides clear and consistent messages. Cuts through complexity and ambiguity by sound logical judgment. Has the power to communicate the strategy in a way that is easily understood by all employees and inspires enthusiasm.  

·      Thinks, acts, and behaves like an owner. Has an entrepreneurial mindset and creates an environment of calculated risk-taking and experimentation.

·      Focuses self and teams – holds self and others accountable for business results and how they are achieved.