Freelance Senior Manager of Consumer Proposition and Insights bij Koninklijke Philips (ZZP)

In this role, you have the opportunity to make life better. Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

As the Senior Manager of Consumer Proposition and Insights, you create value by implementing and extracting learnings from consumer adhoc research studies in the area of Grooming & Beauty, specifically Shaving. These studies go from concept test to line optimizations, consumer journey and segmentation, communities to in depth interviews and meta-analysis. Together with the Consumer Proposition and Insights Leader of Grooming & Beauty, you drive consumer centricity and insights-driven decision making for the category Shaving in the Business Unit Grooming & Beauty (BU G&B).

You are responsible for:

• Representing the voice of the consumer to inform decision-making at any step of the innovation process

• Feeding strategic consumer insights and trends into innovation and portfolio strategy, Go-To-Market strategy (pricing, promo, proposition range) and marketing communication strategy

• Generating learning and identifying opportunities from combining multiple sources of information – qual, quant, GenAI - that help unlock hypothesis, create winning propositions and inform strategy (past consumer professional studies, existing digital consumer data, secondary research available)

• Generating adhoc analysis and socializing learning from existing Brand Equity tracker

• Implementing and owning the full end to end research roadmap for innovation projects (concept test, claims test, line optimization, pack test …), translating key learning into actions for the project teams and business questions in scope

Requirements:

• 10+ years of international experience in the marketing research environment, working with multiple qual and/ or quant methodologies within consumer marketing. Experience in working in Chinese or Asian market is a pre.

• Master’s degree in Business, Marketing, Social Science

• Proven skills in unearthing insights to drive strategy, identify market growth opportunities, develop new products, run workshops

• Agility with large amounts of data being able to synthesize and produce actionable learning/ recommendation to the business, communicating in a concise and clear way with storytelling and visual design

• Ability to connect the dots across different research, data sources to identify opportunities and business implications

• Strong communication and presentation skills; ability to articulate ideas clearly and confidently to senior marketers and stakeholders

• Proven records of behaviour skills such as: Resilience, Flexibility, being comfortable with Uncertainty; and willing to work in a collaborative environment

• A large dose of curiosity to learn (fast) about the industry, proactivity and continuously uncomfortable with status quo to help raise the bar and build the Insights function that underpins brand building.

• Experience and / or ability to learn with curiosity on new ways of applying GenAI in market research to continue to imbed deeper new and more effective ways of working.

• Fluent in English

• Advanced Ms Office

Please add a motivation regarding the requirements