Freelance Pricing & Promotions Merchandising Analyst, EU eCom (ZZP)

Purpose & Overall Relevance to the Organization:

As part of the EU eCommerce Buying, Planning & Trading (BPT) department, the Pricing & Promotions team leads and drives critical decisions around assortment and pricing for adidas' European business.

This role is focused on maximizing sales, profitability, and sell-through by managing:

• Holistic pricing strategy across all product categories in eCommerce, ensuring alignment with brand strategy while achieving financial goals (net sales, margins, markdown, and inventory targets).

• Product lifecycle management, with an emphasis on planning and executing major commercial campaigns (e.g. end-of-season sales, Black Friday).

As the Pricing & Promotions Merchandising Analyst, EU eCom, you will help translate financial plans into relevant commercial assortments and execute them. You will play a vital role within the Buying, Planning & Trading department, while also driving real-time, in-season trading by turning assortment and consumer insights into actionable strategies.

Key Responsibilities:

• Support the execution of the European eCommerce Assortment Strategy in all activities where pricing and promotional elements play a role.

• Manage day-to-day pricing and promotional activities, ensuring alignment with key assortment principles.

• Assist with end-to-end preparation for commercial campaigns (e.g. mid-season sales), including defining sale dates, selecting articles, creating discount strategies, and planning stock migrations to meet targets. Facilitate clear communication with all stakeholders to ensure smooth execution.

• Plan and implement price actions (markdowns, promotions, sales) while analyzing the financial impact of these initiatives.

• Track and analyze article performance across seasons to ensure consistent product selection and pricing.

• Contribute with ongoing insights into seasonal buying, planning, and trading milestones and regular meetings to inform upcoming pricing and markdown strategies, but also contribute to key seasonal planning processes.

• Collaborate with the Analytics team to implement specific pricing strategies during key campaigns.

• Engage Analytics on the improvement and creation of new solutions and tools to steer and optimize pricing and promotional decisions.

• Ensure consistent article ownership (inline/outlet) across all EU markets throughout the season, coordinating with the Outlet team during handovers.

• Contribute to the development and ongoing updates of pricing and promotional policies and ensure all related process documentation is current.

• Maintain a knowledge base of country-specific legal restrictions, special sales periods, and actions (e.g., friends and family events) to enhance future pricing decisions.

• Provide input for management reporting, including pricing, markdown, competitor analysis, and traffic-weighted availability. Issue reports to analyze promotional activities, including sales periods.

• Maintain historical records of promotional performance to support effective future planning.

• Manage and document price change history and maintain exclusion lists to ensure compliance with pricing policies.

• Proactively suggest process improvements and ideas for simplification of tasks.

• Contribute form a pricing/promo point-of-view to large transformational projects withing the company, like preparation of the new ERP for the company.

• Perform other duties as requested by your manager.

Requirements:

• Motivation letter

• 2-4 years of experience in merchandising with exposure to buying, planning, distributions, budgeting topics

• Experience in the FMCG: fashion, or sporting goods industry is an advantage

• General understanding of eCom Operations

• Fluent in English, both verbal and written.

• Advanced user of Excel, PowerBI and PowerPoint

• Elementary knowledge and experience with SAP and PIM. Familiarity with ERPs is an advantage.

• Highly motivated and flexible, able to thrive in a deadline-driven environment.