Freelance Business Developer (ZZP)

ABN AMRO’s objective is to be ‘a personal bank in a digital age’. As a Business Developer Hyper-Personalization within Grid Dialogue Orchestration, you contribute to defining, aligning and delivering our vision on the (hyper)personalization strategy of our owned and non-owned channels. By utilizing the capabilities of our teams, systems, and data to the fullest, you are the driving power behind our hyper-personalization strategy and support in the technical and data set-up.

You have a diverse stakeholder field and you work together with (lead) product owners, architects, IT lead and business developers both within the grid and grid overarching to define & execute the strategy.

Your job

You will support the grid both on a strategic and operational level. This means:

• Identifying opportunities to serve the customer even better (more personal) and base them on up-to-date, broad domain knowledge of the market and new techniques.

• Help defining and refining the strategy for hyper-personalization. Communicating this strategy with key stakeholders and ensure buy-in

• Co-create, maintain and communicate the Hyper-Personalization program overall roadmap across grids and departments

• Create business cases and value-driven proposals and bring them into the organization, using excellent communication skills to create support within a complex stakeholder field.

• Coordinate execution together with the (lead) product owners, development teams, business developers, architects and IT lead

With the following results:

Key deliverables & desired outcome

• ·Aligned Strategic vision with on different digital propositions, i.e. hyper-personalization Support execution to create value

• Get buy-in from senior management across the bank to deliver on the personalization and outreach value streams.

• Set up ways of working across department on content capabilities and entry of new customer journey campaigns.

• In control of our risks while pushing for a progressive digital ambition

• Solid architectural foundation to build the future of consistent personalization across all (digital) channels.

Job requirements

• Minimum 10 years strategic business or consulting experience

• Proven experience in digital transformation consulting, ideally within the Personalisation and Conversational space

• Extensive experience in value management, value consulting or value engineering

• Extensive experience designing and leading complex large scale transformation programs with strong program management skills. Able to drive change across a large organization

• Excellent presentation skills, advisory skills and knowledge of process management

• A solid understanding of and experience in the fields of Data, AI and conversational

• Excellent stakeholders management skills – also at senior level (up to CxO).

• Team player that thrives working collaboratively and cross-functionally, particularly with Sales, Marketing, Digital and Customer Experience

• Master degree level, Fluent in English, German is a plus