Freelance Brand Manager Gum (ZZP)

Please add a motivation regarding the requirements

We’re looking for a brand manager with min. 3-5 years (more is welcome) work experience and project management experience, who will be up and running quick the execution of activity calendars for the gum brands (Extra/Orbit, Hubba Bubba, Airwaves) in Benelux/ITR cluster. The role is open for 6 months with potential prolongation till 1 year. You will execute different projects related to communication, innovations and shop floor activations.

Key Responsibilities:

• Lead the execution of integrated marketing campaigns across digital, retail, social, and traditional media channels.

• Oversee campaign timelines, coordinate with agencies and other functions and manage project details to ensure timely and effective execution.

• Drive the day-to-day execution of brand activations, including in-store displays, POSMs, promotions, and events.

• Collaborate with customer marketing and sales teams to ensure brand positioning and messaging are effectively communicated at retail and consumer touchpoints.

• Coordinate the localization of the regional content to ensure this is aligned with brand guidelines and resonate with target audiences.

• Partner closely with the sales, customer marketing, activity and other functions to align on product launches, in-store promotions, and consumer communications.

Budget & Resource Management:

• Manage the execution of marketing initiatives within budget constraints, ensuring cost-effective use of resources.

• Track and report on the budget for various marketing initiatives, ensuring alignment with financial targets.

• Manage POs, invoices and other administration within the scope

Requirements:

• Master’s degree in Marketing, Business, or related field.

• 3-5 years of experience in brand management, marketing execution, with a proven track record of managing marketing campaigns and activations.

• Experience working in FMCG is a must, food is an advantage

• Strong executional skills with a proven ability to manage projects and campaigns from start to finish.

• Excellent organizational skills, with the ability to manage multiple projects simultaneously.

• Strong analytical skills to assess campaign performance and make data-driven decisions.

• Effective communication and interpersonal skills to collaborate with cross-functional teams and external partners.

• Ability to adapt quickly and work in a fast-paced environment

• SAP & Fiori, Ariba

• Fluent in both Dutch & English is a must, French is a plus

• "Fluent” in Excel, Power Point