Freelance Brand Manager (ZZP)

We’re looking for a brand manager with minimum of 5 years work experience and project management experience, who will be up and running quick for this approx. 3,5 month assignment. You will follow up on the already established activity calendar for M&M’s and Maltesers for Belgium and NL. You will execute certain projects related to communication, innovations and shop floor activations.

Campaign Execution & Management, brand activations:

• Lead the execution of integrated marketing campaigns across digital, retail, social, and traditional media channels.

• Oversee campaign timelines, coordinate with agencies and other functions and manage project details to ensure timely and effective execution.

• Drive the day-to-day execution of brand activations, including in-store displays, POSMs, promotions, and events.

• Collaborate with customer marketing and sales teams to ensure brand positioning and messaging are effectively communicated at retail and consumer touchpoints.

• Coordinate the localization of the regional content to ensure this is aligned with brand guidelines and resonate with target audiences.

• Partner closely with the sales, customer marketing, activity and other functions to align on product launches, in-store promotions, and consumer communications.

• Work with agencies and internal stakeholders to deliver marketing collateral that supports key initiatives.

Coordinate displays management processes in Netherlands and Belgium for activations on the shopfloor

Budget & Resource Management:

• Manage the execution of marketing initiatives within budget constraints, ensuring cost-effective use of resources.

• Track and report on the budget for various marketing initiatives, ensuring alignment with financial targets.

• Manage PO's, invoices and other administration within the scope

• Master’s degree in Marketing, Business, or related field.

• 3-5 years of experience in brand management, marketing execution, with a proven track record of managing marketing campaigns and activations.

• Experience working in FMCG is a must, confectionery is a plus

Do you find this vacancy interesting and do you think it suits you? Before you apply, we would like to invite you to pay attention to the following points. By taking these into account, you increase your chance of progressing in the selection.

CV and motivation letter: We would like to receive a CV that clearly indicates that you meet the strict requirements of the position and the wishes as best as possible. Make sure that this is also clearly reflected in your motivation letter. Don't forget to add this along with your CV.

Response time is crucial: Although we work with deadlines, the project may close early. We advise you to act quickly so as not to miss your opportunities.